§ 01 / BLOG
Occasional writing on the studio, the products, and what we are learning as we go. Published when there is something worth saying.
§ 02 / ENTRIES
№ 016
MAY 06, 2026
// SEO
What SEO actually means for a Knoxville small business, plus how to set up your business on Google, Bing, and Apple Maps. No agency contract required.
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№ 015
MAY 05, 2026
// GENERAL
Squarespace, Wix, and similar platforms are convenient on day one. The catch is that the site you build on them is not really yours to take anywhere else. Here is what that means.
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№ 014
APR 29, 2026
// WEBSITES
Most small business owners go into a website project without a written list of what they want, what they have, and what they need. Here is the checklist we wish every client started with.
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№ 013
APR 22, 2026
// HOSTING
Every hosting company advertises 99.9% uptime. In real minutes, that is almost nine hours of downtime a year. Here is what those numbers actually cost a small business, and what to look for instead.
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№ 012
APR 20, 2026
// DNS
A small business domain is often the single most valuable piece of digital property a company has. Here is why ownership gets murky, and how to check that yours is actually in your name.
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№ 011
APR 18, 2026
// DNS
Three DNS records decide whether your business email lands in the inbox or the spam folder. Here is what SPF, DKIM, and DMARC actually do, and why you probably need all three.
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№ 010
APR 14, 2026
// WEBSITES
An honest breakdown of what small business websites actually cost in Knoxville, TN in 2026. Why prices vary, what is included, and what is extra.
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№ 009
MAR 03, 2026
// SEO
The most common reasons a Knoxville small business website does not rank on Google, explained in plain English. Plus the boring fixes that actually work.
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№ 008
FEB 27, 2026
// WEBSITES
The launch is the easy part. The case for ongoing website maintenance, and why most small business sites go to seed within a year of going live.
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№ 007
FEB 11, 2026
// WEB APPS
A practical guide for Knoxville businesses deciding between a custom web app and existing software. The three questions that tell you which way to go.
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№ 006
JAN 22, 2026
// WEBSITES
A short, practical guide to hiring a web developer in Knoxville, TN. The questions to ask, the red flags to watch for, and how to tell a professional from a weekend project.
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№ 005
JAN 05, 2026
// HOSTING
The unglamorous parts of running a website that nobody thinks about until something breaks. What SSL, backups, and DNS actually are, and why they matter.
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№ 004
DEC 15, 2025
// SEO
An honest answer for Knoxville small businesses deciding between a full website and a free Google Business Profile. When each is enough, and when it is not.
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№ 003
NOV 24, 2025
// GENERAL
Most web development studios hide their pricing. We publish ours. Here is the thinking behind it, and why hidden prices usually hurt the client.
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№ 002
NOV 08, 2025
// HOSTING
Shared hosting, VPS, managed hosting. What small business web hosting actually costs in Knoxville, TN, and what you are really paying for when it goes wrong.
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№ 001
OCT 28, 2025
// WEBSITES
A plain-English explanation of what makes a website feel fast, what Core Web Vitals are, and why a slow site costs you Google rankings and customers.
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